About
Hello, I’m a digital product designer with experience designing for direct-to-consumer brands and two-sided marketplaces. My background includes working at design agencies and early-stage, high-growth startups in the Health & Wellness and Finance industries.
Domains — Design Systems, Mobile App Design, and Responsive Web Design
Methods — User Research, Data Analysis, Product Strategy, Design Workshops, Heuristics/Auditing, Usability Testing, A/B Testing, and Interaction/Visual Design
Experience
katchoi.io, NY/CA — Product Design & Brand Identity Consultant (2020–present)
Care/of, NY — Senior Product Designer (2021–2024)
Harness Wealth, NY — Product Designer (2018–2020)
Freshly, NY — Product Designer (2016–2018)
Studio Rodrigo, NY — Product Designer (2016)
Barrel, NY — Visual Designer (2015–2016)
iFixit, CA — Visual Designer (2014–2015)